The Plaza St-Hubert is one of Montreal’s most unique street. It’s 1.2 km of independant shops of all kinds, covered by a, let’s say interesting, marquee. But the public only remembers the place for what it once was and now only sees it as a kitsch place to buy wedding dresses. So we showed everyone that there’s A LOT more to the Plaza, by embracing its weirdness and advertising its best kept secrets. We used the street as our media and every design detail is inspired by the existing storefronts of the Plaza.

See full project here.